Felina Fit Guide

Whether we like it or not, our favorite bras at some point reach an expiration date – the more you wear, the more you tear. Nine out of ten women (me included) would rather wear the old reliable bra that fits than go and buy a new bra. Why is that?

Women hate buying new bras because they’re terrified of dealing with sizing charts and fit guides – I can’t tell you how many times I’ve looked at a website’s fit guide, ordered a bra thinking I’ve successfully made a good purchase only to find it pinching my sides when it finally arrived. I’ve been wrongfully sized by sales associates, size charts and have been a victim of spending hundreds of dollars on ill-fitting bras, leaving me disappointed and clinging to my old trust worthy bra. 

Felina has mastered a strategic, simple way for women to size themselves and get an accurate measurement. Demonstrated below with a tape is a two-step process that will get you a near to perfect fitting bra! With your measuring tape:

Some other things to consider when shopping for a bra:

• Bend over at the waist, then slip on bra to ensure breasts are completely in the cups.
• The back of your bra should be level with the front, adjust if need be.
• You shouldn’t be able to slide more than one finger underneath the band.
• If your breasts are pouring out, you need a bigger cup. If you need to go down a cup size, go up one band size. (For example, if a 36C is too big, try a 38B).

Happy Shopping!